Market Trends 2025: Collagen and Dairy Powders Go Natural with SweetSential
The functional nutrition industry is entering a new era. Consumers are shifting away from artificial sweeteners and heavily processed additives, instead favoring natural, clean-label alternatives that support overall wellness. This shift is particularly evident in collagen and dairy powders, two of the fastest-growing categories in the health supplement market. Brands are now exploring innovative ways to meet consumer expectations, with SweetSential emerging as a frontrunner.
Why Collagen and Dairy Powders Are Moving Toward Natural Sweeteners
Collagen and dairy powders appeal to consumers seeking beauty-from-within benefits, muscle support, and everyday nutrition. However, many legacy products still rely on sugar or artificial…